Target Circle members can cast votes to help direct Target’s giving to approximately 800 nonprofit organizations in their local communities.Įmotional connections are critical to earning and retaining customer loyalty. Consider that 37% of consumers show loyalty to brands that actively support charities and other shared causes.įor example, DSW VIP members can donate shoes and rewards to those in need through Soles4Souls and Be Strong. Philanthropy is gaining prominence within successful loyalty programs. GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than $20 million since 2015. In the PowerUp Rewards Center, members can choose to Game for Good by donating points to Make-A-Wish and Extra Life. GameStop is Adding a Charitable ComponentĪccording to the program enhancements, PowerUp Rewards Pro members can join GameStop Gives in supporting charitable organizations.
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